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Apple Innovation – really?

October 31, 2016

Apple Macbook Pro 2016I use pretty much every single type of device there is, from Android phone through Apple tablet, all the way to Windows 10 desktops and I have a lovely Apple Macbook Pro (early 2014). I adapt to pretty much everything, I am not aligned to one single tech or product range.

With my Macbook Pro, I have a nice compact, high quality piece of hardware that runs a Unix OS – something I wanted in my job as an engineer but I also wanted to be able to do all the normal things as well. It cost about 30% more than the equivalent PC hardware from say HP, Dell or Asus – and I mean equivalent right down to the screen resolution. It suits me and I really appreciate the little touches on the hardware from backlit keyboard, the large mousepad and the good battery life (always a big thing for me).

I was looking forward to seeing what the new refresh would bring, not sure what I was expecting, but we have received a touchbar, the change to USB-C and the removal of the SD-Card slot. The port changes were to be expected, although I would miss the nifty magsafe power adapter as that has been a really nice touch, but two things disappoint – the touchbar and the price.

The touchbar looks to me like an attempt to give touch functionality without admitting the need to introduce full touch screen features – something I do find useful. That touchbar as well seems to have pushed the price up – far beyond the adjustment from the Brexit exchange rate adjustments. The latest base Macbook pro is almost 50% above the price of the existing model. Let me say that again – 50% above the current price of a Laptop that was already 30% above the equivalent machine in the Windows world.

Oh my god is all I can say. The Macbook Pro is now 100% more expensive than an equivalent Windows machine. That cannot be ignored, and I predict that will actually be the case – consumers will see the price and go elsewhere.


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