You have to poke fun at yourself, the world around you, and how it is going on. This gives you a real ability to recognise how silly some things are, the Emperor’s New Clothes moments, but also to generate a peturbation in the direction that things are going. Merlin Mann is one of those guys who really can nail things completely in a good way, that you laugh and listen at the same time. Watch this video…

Of course it was all part of the SXSW fun… Need to find video of some of the other presentations from this session.